Innovate or Die

The Disruptive Innovation

Technology is the new norm today. The chemical industry is undergoing some technological changes and this will spark some unexpected reactions in the industry.  The market is changing every “nano second”, new competitors are emerging, and  buyers preferences are changing. Today’s innovation is tomorrow’s imitation. Whether as a company or a person, you must keep running and reinventing yourself. Here is a maxim from Thomas L. Friedman that sums it all up:
“Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion, or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle, or it will starve to death. It doesn’t matter whether you are a lion or a gazelle. When the sun comes up, you better start running.”